Business Plan is a foundation of every startup Business. Your Business’ future depends on how you plan it today. Business plans are written a description about your business. These documents best describe your plan and the way you execute your plans.
Coming up with a great business plan is your first step in starting up your company. Preparing for success requires a well-written business plan that will help you to increase the success chances of business and analysis startup plan for Marketing, Distribution, Sales, Operation, Management, Team and more. It will also convince business investors to invest or finance for your business. Your business plan starts from executive summary and finish to financial statements. The real value of business plan in your business is the value of processing and thinking about your business in a more systematic way. Planning takes time but avoids disasters and mistakes in the near future.
Planning for tomorrow has a great difference from planning today. In the business world, your competitors will always find the opportunity to overtake you, and quality is the best business plan that you can have. And choosing the best business templates is your first step to the success of your business.
Before we dive into details, here is the outline of a business plan.
- Business Plan Cover
- Executive Summary
- Business Description
- Business Objective
- Mission and Vision
- Short and Long Term Goals
- Product and Services
- Organization Plan (Organization & Management Plan)
- Market Overview
- Business Analysis
- Competitive Analysis
- Marketing Plan
- Operational Plan
- Distribution Plan
- Financial Plan
- Financial Statements
Set your goal and plan for it and everything on your business will run smoothly.
Business Plan Cover
Start by make your first impression more attractive to the investors or audience. Add a high-quality PNG format logo in a medium size. It should be readable and pixel perfect. The color scheme of the cover looks similar to your brand. A bigger headline and smaller size company information as follows:
Name of the company Founders Names Founder Address, Phone Numbers (optional) Company Logo Company Address Company phone number Email address Website (without http or https) Complete Date when the plan is issued.
Executive Summary
An executive summary is a short page or part of a document, written up for business reasons, that shortens a long report/proposal or a collection of interrelated reports in a manner that all readers can quickly be familiar with a huge amount of content without reading it all at once.
Usually, an executive summary has a brief declaration of the proposal and overall status written in the main report full of contextual information, specific analysis, and formal conclusions.
Business Description
The description is just one important piece of a complete business plan. This comes right after the executive summary in the business plan outline. A business description usually lasts from A1 page to several pages, like a short synopsis of the data that a reader will use to learn more about the idea before continuing on with the written plan.
The description has multiple, central characteristics that are written to bring in as many people as possible to invest in the startup company.
Business Objective
objectives are part of the entire planning process in business and in an individual. They describe what the business expects to achieve throughout the whole year. Business owners outline their goals and objectives in their business plans as one, or in their respective departments, what they see in their employees, their clients, and how they market themselves.
Most businesses use exact measurements to keep an account of their entire list of goals and objectives.
Mission and Vision
What are your goals? How do you reach your customers? What makes your business unique and are different from other businesses? In starting up your business, you need to set the distinguish mission and vision that your business needs to attain. In setting your mission and vision, see to it that it is specific, attainable, and time-bound.
The future of your business depends on how you plan it today. In starting up your company, the dreams and ambitions of the company should be set first and the next step is the things that you need to do in order to succeed.
We have helpful templates that are perfect for your business start-up.
Long and Short Term Goals
A short-term goal is something that should be achieved soon, such as today, next week, in 3 months, or within the year.
A long-term goal is something desired and planned for in the future, requiring a lot of time and planning to get to that goal. It isn’t something that can be done in 1 year, but rather five years.
Businesses must go into detail for both types of goals and prioritize them. Prioritizing means that it is decided what is most important now and what will be sought later.
All goals are important, but no company can work on all of them simultaneously. This includes the amount of revenue, success in customer service, employee appreciation, and community outreach. An example of a short-term goal is to have financed this year to support the business, while an example of a long-term goal is to receive revenues that surpass $1 million within a decade.
Product and Services
This is the section where the product and services of a company are introduced. The section contains the name of the product and services together with its description.
As it continues to move forward, the product and services section provides detailed information regarding what the company would like to offer. In the product and services section, it also comprises how the products and services will be given its prices, comparison of the offered product and services with its related competitor, and also about the sales literature that will be utilized for the plan. This is not only for product and services introduction but the section should also show how a company will process and fulfill the orders of its customers.
Organization Plan also is known as “Organization and Management Plan”
The Organization Plan or Organization and Management Plan is the section in a business plan and business plan for start-ups which provides a summary of your business’ organizational structure. This is where all the business members’ information – from duties down to qualifications- is provided.
The Organization Plan is where the hierarchy of the organization will be found. It contains the company structure, the founder, co-founders, management board, the team, and more. The qualifications of each member of the management team will also be included to provide a brief overview of their works and duties in the organization.
The Organization Plan is like a resume where all the proven track records are highlighted. The organization plan in a business plan is the best way to give the readers an overview of the people involved in the organization.
Tip: When writing this section, see to it that the names of each member of the management team are provided. Also, don’t forget to give the position they have in the company and a short description of their duties. You can also provide information about their education, experience, capabilities, and more.
Market Overview
The market overview allows you to define the plan and strategy that will help you in your start-up business. Below is the thing that you should include when you are going to have a market overview of the startup of your business.
Business plan goals
- Business plan goals: As a start-up business, you have to make a business plan goal that you need to achieve. Let say, you formulate a five-year business plan goal that should be present in your market overview for the startup of your business.
- Market segmentation: should be present in your business market overview that you have clearly stated the division concerning all the matters and aspects that you need when you are starting up in the business.
- Market target: refers to all the aspects that talk about the customers you will have in your business. It is the aspect of the customers that refers to every information about the target clients you have in your market overview.
- Target market: All of the business has a target market for the business to achieve. Your business market overviews need to have a particular consumer group that you wish to avail of your products and services.
- Market size and growth: As a startup business, you have to plan also for the size of the market that your business will cover in the present to the future. Include also in your market overview the expected growth that you m in the future.
All of the aspects that concerns with the market and growth of your start up business must be present in the market overview.
Business Analysis
A business analyst in the startup of your business is very important. It can define the best strategy that you need in the business. The business analyst is the one that defines all the aspects that affect your business in the future. It will be the part where you define the right and wrong aspect that will affect the business. Having business analysis in the business gives you the edge to define the things that you need to achieve in the market and meet success.
Business analysis will support your business startup, understand the market operates, and affect the future of your business. It will also support you to adapt to the changes that happened in the daily market.
Competitive Analysis
A competitive analysis is a crucial part of the company’s marketing plan. With this evaluation, you can develop what makes your product or service different – and thus what attributes you play to attract the target market.
Assess your competitors by putting them in strategic groups based on how directly they compete for the share of the customer’s money. For every strategic group or competitor, list their product or service, growth pattern, service, assumptions, marketing objectives, organizational and cost structure, its profitability, weaknesses, and strengths, in size (in sales) of the business competitor. You can answer questions like:
What are your competitors? What services or product they sell? What is every competitor’s market share? What are their existing strategies? What are their past strategies?
Across the top of the paper, you can list the main characteristics and features of every product or service. Include things like price, target market, the extent of customer service, the method of distribution, size for a product. For the service, list where the service is accessible, list prospect buyers, toll-free phone number, and website, as well as other features, which are relevant.
A simple and easy way to compare your product or service along with similar ones on the market is to establish a competition grid. Down the left part of the paper, list the names of the three or four products or services, which compete with yours. To make the list, think of what your clients would purchase if they did not purchase your product or service.
Marketing Plan
This is a written strategy for selling services or products of a new business. it’s a reflection of how serious the company is in reaching the competition head-on, along with strategies and plans to boost market share and attract customers. Having an effective marketing plan is backed by consumer and competitor information, collected market, oftentimes citing professional advice. The marketing plan will include sections outlining your:
- Product or services and selling proposition
- Pricing strategy
- Advertisement and promotion plans
- Pricing strategy
his plan allows you to determine and take action on any trends as well as consumer preferences, which other companies have ignored, and to expand and develop your own chosen group of loyal customers today and into the future.
Operational Plan
It refers to the detailed plan that is used to provide a clear picture of how a group of workers can contribute to the success and stability in the regular operation of a business. Strategic goals are usually outlined in the business plan.
The operational plan in the business plan identifies some of the important spots related in the business. It includes the business strength and weaknesses, position in the market, potential areas of growth and areas of vulnerability.
The operational plan should comply with the overall objectives of the company that is detailed in the business plan. In general, the operational plan is used to identify the overall goal of the company group, ways on how the goals will be achieved and the resources required to meet the goals.
Financial Plan
Financial Plan is made up of a comprehensive evaluation of the investor’s current and future financial state that is calculated based on the current variables which are used to predict the asset values, cash flows and withdrawal plans. A financial planner is usually involved in this area. Financial plans are usually developed from the current net worth, asset location, tax liabilities, asset allocation, future retirement and estate plans.
The entire financial plan is based on the financial goals, assets and liabilities, comprehensive risk management, task reduction strategy and long term investment plan. This various basis of the financial plan is used and utilized in the business plan as part of some of the strategic points essential for the conservation of some of the business resources.
Financial Statements
Financial Statements include the collection of all reports about the business organization's financial result, cash flow and financial condition. It is composed of all the resources essential for the business operation. There are various reasons why financial statements are used in the business.
It is used to determine the ability of the business to generate cash, sources and possible uses of the cash. Most of the business determine their capability to pay back the debt by means of using a financial statement as part of their regular operation.
Financial results on a trend line are also tracked down to verify any profitable issues in the business. Financial statements derived the financial ratios from the statements that are used to indicate the condition of the business. The business plan uses a financial statement as part of the framework to verify any threat in the business operation in terms of finances.