Are you planning to start a new business? Or you are an entrepreneur and you have to present your business model to expected investors?
Presenting a business model in a pitch deck presentation is a critical part of starting your new business. It will decide the future of your new venture.
But first, you need to understand the concept of a business model and pitch deck!!
What is a Business Model?
A business model is a plan for your business to make a profit. You will fail to attract investors if your business plan is weak. There are 3 key features of a business model:
Products/Services: Identifying the products and services you are offering is vital. You need to decide whether the product or services you are planning to sell is in demand or not.
Target Market: The target market will help you with pricing your products and services. If your product or services are too expensive for your target market, your business is aiming for failure. So, be vigilant in pricing your products and services.
Expenses: Anticipate all the expected expenses of your business. From production cost to delivery charges, include everything in it. It will help you in building a successful business plan.
What is a Pitch Deck?
Pitch deck is the first graphical presentation of your business and you will use this presentation to make the first impression of your business to potential investors, customers, and co-founders. It is usually designed on PowerPoint, Keynote, or Prezi.
How to Present a Business Model?
Now that you have understood what are business model and pitch deck, it’s time for some tips to present your business model in pitch deck:
1. Create a Full Proof Business Model
First things first, start working on your business model. From product development to delivering to the customer, create a fail-proof business plan. And don’t forget to review it again and again, the more you review it the more are the chances of developing an exceptional business plan.
2. Highlight Your Innovation
Innovation is important in the present-day business world. If you innovate your product or the way you sell your product, you have higher chances of succeeding. So, highlighting this aspect of your business would ensure increased interest in your pitch deck.
3. What to include in Slides?
- First of all, come up with an attractive tagline for your business. Just like KFC’s (it’s finger lickin’ good) it should be something which clarifies the thought behind your business.
- Second, you should give a brief overview of your revenue generation. It should be precise and explained graphically in a slide.
- Lastly, also, include your pricing model in the pitch deck presentation.
4. Mistakes to Avoid
- Too long slides. Long texts tend to lose the reader’s interest. So, keep it short!
- Not using graphics is your slides. Pictures tend to keep the reader interested and explain your point of view well.
- Using too big or too small font size. The font size should be just the right size that all your information is included in one and the reader can read it easily.
- Poor resolution and crowded slides. We suggest that you should keep your design simple and use high-resolution images for better readability.